Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!
Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC
All rights reserved
Thursday, May 29, 2008
Something Worth Reading
Wednesday, May 28, 2008
Two New Ways To Drive Traffic To Your Stores
We are happy to announce that we have placed on line in The Hand Made Product Directory 2 new pages in the directory that we believe will be receiving a great deal of customer traffic over the next weeks and months ahead. These pages are called “Style & Fashion” and “Home & Hearth”. The purpose of these pages is to allow your customers to see a large selection of products all at one time. The concept is very much like Tie-In selling. Judy sees a necklace and a dress that she believes will look really good together. It doesn’t make any difference that they are from different merchants. She ends up buying both pieces. Each picture is linked to the appropriate sellers’ stores’ Sales Page just like they are in the Gift Guide.
We believe these two new pages will drive a lot of traffic to the stores that have listed products in them. Yes the pages are sparse now, but we just put them up yesterday and we expect them to fill up rapidly. The more items showing on these pages, the bigger the draw for potential customers. We also believe that once a customer comes to your store, they will want to look around and see what else that particular store might have that they might want to purchase.
These pages are not going to be listed under the normal “Browse by Category” directory listing. We are placing graphic links to these pages in strategic places which we believe will best catch the attention of you potential customers.
You can visit the pages by clicking on the graphic links on the left side of the Home Page and many other locations in the directory. To learn more about having your products listed on these pages just click the “Submit A Store” tab at the top of any page. You want to go to “Option 7”.
If you haven’t already placed your store in the directory, you should do so today.
Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!
Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC
All rights reserved
Tuesday, May 27, 2008
Facts About Most Online Consumers
They make initial decisions in 8 seconds or less - They want things presented in a simple manner (following the KISS “Keep it Simple Stupid” principle will go a long way) - They will buy from you if you fill their need, provide credibility, and make it easy for them to checkout - They want things fast - They expect at least one of the shipping options to be “free shipping” - They can help grow your business virally because they tell friends - They equally can destroy your business overnight with a bad customer experience - They like clear instructions on how to checkout - They like to see phone numbers, it provides a measure of customer assurance and credibility - They don’t like forced pop-up “live / chat” options pushed to them but they expect to be able to easily find out how to ask for help if they need it. - They expect to see shipping rates clearly disclosed before they add items to their cart. - They expect secure checkout (duh). Make sure you clearly display the SSL Cert within user eye flow to satisfy their need. - Unless your product is totally unique, one of a kind, they can always buy it from someone else. Give them a reason to buy it from you. - They like to know how your product is going to benefit THEM, not how it is going to benefit you.
Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!
Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC
All rights reserved
Monday, May 26, 2008
Words That Make Money
We all know that there is Power in our words. That being the case, here is a list of 199 Words that make money. The more of them you can use in your advertising the better.
- Advantages
- Answers
- Appealing
- Appreciate
- Assist
- Assure
- Authorized
- Aware
- Awesome
- Back-up
- Bargain
- Beautiful
- Beauty
- Belief
- Believe
- Benefits
- Best
- Bonus
- Breakthrough
- Calming
- Cash-back
- Certain
- Clean
- Comfort
- Comforting
- Commitment
- Confidence
- Conquer
- Consistent
- Cozy
- Delight
- Deliver
- Deluxe
- Dependable
- Deserver
- Diamond
- Different
- Discovery
- Double
- Dynamic
- Easy
- Easy
- Effective
- Elevate
- Enjoy
- Ensure
- Essential
- Exclusive
- Experience
- Expert
- Extra
- Fantastic
- Fashionable
- Fast
- Favorite
- Find
- First
- Found
- FREE
- Fresh
- Friendly
- Fun
- Functional
- Future
- Genuine
- Get
- Gift
- Goals
- Good
- Good
- Great
- Greatest
- Guarantee
- Happy
- Healing
- Health
- Heighten
- Help
- How-to
- Hurry
- Ideas
- Immediately
- Improved
- Information
- Inside-information
- Insight
- Insure
- Integrity
- Integrity
- Intelligent
- Invest
- Investment
- Involved
- Latest
- Leading
- Leisure
- Lifetime
- Living
- Love
- Luxury
- Maximize
- Modern
- National
- Nationwide
- Natural
- Now
- Nutritional
- Official
- Only
- Organic
- Original
- Own
- Peaceful
- Performance
- Platinum
- Play
- Pleasurable
- Positive
- Powerful
- Predict
- Prestigious
- Prize
- Produce
- Professional
- Profit
- Promise
- Promote
- Prosper
- Protection
- Proven
- Quality
- Quick
- Quickly
- Rapid
- Reap
- Reasons
- Recognized
- Reduced
- References
- Relaxing
- Reliable
- Report
- Resources
- Response
- Restore
- Results
- Results
- Rewarding
- Rich
- Right
- Rush
- Save
- Secret
- Service
- Service
- Serving
- Silver
- Simple
- Solve
- Specialist
- Step-by-Step
- Sure
- Tasty
- Team
- Tested
- Therapeutic
- Tips
- Top
- Tradition
- Trained
- Training
- Travel
- Treat
- Trust
- Truth
- Understand
- Understanding
- Unique
- Universal
- Update
- Up-To-Date
- Valid
- Validate
- Value
- Vital
- Want
- Warranty
- Whopping
- Win
- Wisdom
- Works
- Worldwide
- Worth
- Yes
- You
- Young
- Youthful
Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!
Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC
All rights reserved
Saturday, May 24, 2008
You can submit an article for our newsletter
Shop Hand Made
Shopping is more fun when you find incredible quality at incredible prices! Over 5000 Stores To Shop From
Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!
Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC
All rights reserved
Friday, May 23, 2008
Are You Viral?
No I’m not asking if you are sick. Although, in a way there are some similarities to having a sickness and what I’m talking about. Viral Marketing. Kind of sounds like I’m marketing an illness but I’m not. Viral Marketing is a specific form of marketing and advertising that can be very effective in increasing sales.
Viral marketing refers to ebooks, special reports, funny emails, etc that can easily get passed around on the web. Probably the reason it was given the name “Viral” was because these things spread very much like a virus in that they are passed from one person to another. One person picks it up the item and passes it on to another and before you know it hundreds and even thousands of copies are floating around out in the vastness of the internet.
When you have added your promotional material to these items, you have all these extra pieces of advertising being seen by all these people and your only expense was the initial creation of the item itself.
Create some of your own and see how quickly traffic floods to your site. To get the most out of this, keep your information helpful. If it isn’t worth passing around, people are just going to delete it. For example, if you sell pre-made scrapbooks (where people can just stick their pictures on the layout and write a few sentences in the journal boxes), you can create a special report on organizing your photos or a Top 10 Tips list on taking better pictures. Include your URL on the cover page and the bottom of each page so people know where to find you.
Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!
Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC
All rights reserved
Thursday, May 22, 2008
Double Punching with Blogs and Email
Shop Hand Made
From Over 5000 Stores
Shopping is more fun when you find incredible quality at incredible prices! Over 5000 Stores To Shop From
For a long time I’ve promoted the use of blogs and email as a two-fold online marketing strategies. Blogs are perfect for acquiring new customers and email is great for customer retention.
It's generally accepted that the two most widely engaged in online activities are search and email. Since 80 percent of all web-related activities begin with search, blogs are great as search engine magnets. It's not that Google knows a blog when it sees one, it's that blogs contain the very elements that make a search engine drool. For example, they contain things like Titles, Keywords, Recent Content, usually Lots of Content, Links and they contain Relevancy.
Being the biggest search engine, I want to use Google here for this concept. Something magical happens when a blogger completes the blog post title field. Most blog platforms turn it into a title tag unique to the post. That's pure gold where Google is concerned. Bloggers who understand the power of the medium will enrich their posts with niche-specific keywords, which helps Google better comprehend the topic being discussed. Search engines love sites that are routinely updated and will return to index them again and again. Blogs are particularly suited to frequent updates due to their ease of use. Google can't make sense of Flash animation or graphics, at least not yet. What it does see and understand are words, and blogs contain lots of them. Now Links serve two purposes in search engine optimization. One of the ways the Google algorithm understands the purpose of a site is by looking at both inbound and outbound links. Therefore, links to topically-relevant sites provides immense SEO value.
I’m not really sure that Google understands exactly what they are doing at times with their data bases because they are always trying new things. Have you ever heard the term "Latent Semantic Indexing?" That's what Google is up to these days. It's more than indexing keywords. LSI, as it is known, takes a more holistic approach. In addition to recording which keywords a document contains, the method examines the document collection as a whole, to see which other documents contain some of those same words. LSI considers documents that have many words in common to be semantically close, and ones with few words in common to be semantically distant. Many believe that a frequently-updated, keyword-optimized, thematically-relevant blog will rank well in search engines.
If you are a regular reader, you will remember a few posts back I talked about a rather unusual seminar I attended. Among other subjects and information I walked away from the seminar with were these suggestions for ways blogs and email work well together. Build lists - Incorporating the newsletter subscription form as previously mentioned is a way for the relationship first established with the blogger to transcend to a relationship with the sponsoring company. Use email to solicit blog content - By mentioning the company blog in the email newsletter, a bridge is created between the two. In addition, asking readers to submit suggestions for blog content or even going so far as to invite readers to submit content (guest posts) will further reinforce the relationship. Use old email content for blog content - Repurposing content that, while valuable, may be languishing in the email newsletter archive is one way to give it new life. Use blog content for email newsletters - Years ago I made the statement that blogs are good "seedbeds" for the formation of ideas that can be expanded on later or fleshed out for use in other forms, including email.
Something else to think about in terms of blogs and email. In many companies, email newsletters are relegated to a monthly distribution. This means the prospect or customer is only contacted 12 times per year. This isn’t nearly enough to establish a "top-of-mind" relationship. This leaves at least 29 days to be filled. Blogs are a way to fill the gap, especially for those customers who subscribe to the blog's RSS feed.
By placing an option on your blog to allow a reader to sign up for your opt-in email list, you have a winning combination. The bottom line is, when used in concert, blogs and email can serve up a marketing haymaker. I heartily encourage using both.
Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC
All rights reserved
Subscribe to:
Posts (Atom)
Posts
