Wednesday, June 25, 2008

Publish or Perish

There is a terminology heard often around most institutions of higher learning, “Publish or Perish”. This hold true also in the field of business. Particularly for those of us who sell primarily on line. No one would deny that having a well written article published in a popular magazine will certainly help your business. Most people however don’t really know how much.

But I cant write worth a darn you say. Writing good articles is just like learning to create what you create. It takes practice and you have to be willing to lean techniques and skills to create those great items. The same holds true with writing.

You can always pay to have your articles printed but why bother when there are so many magazines that are actively seeking good articles. I know for a fact that loads of craft magazines would LOVE to hear from the likes of you crafty people (many of which are far more talented in their field than I am). When people like you and me approach magazines with well written articles we are actually making their lives easier.

Submitting articles to magazines isn’t like hunting with a shotgun. You don’t just throw out an article to hundreds of magazines and hope one hits. You need to be well versed with the magazine that you want to submit to. It’s a good idea to read through some back issues so you understand the flavor of the magazine. What you want to find out is what sort of articles do they already feature? Consider the age of the readers that the articles appear to be written for. Can you submit an article that is in keeping with the other articles or can you provide something fitting and yet be different?

You will want to find out what the guidelines for submitting articles are for each magazine and you can usually find them either within the magazine itself or often on their web site. Also don’t forget that most magazines are planning issues months in advance and it may take months before your article is printed. Assuming it is accepted.

When you write or email to the magazines submission editor, keep it business like. Polite, to the point and confident. When you describe the article, don’t give away all the details. It’s somewhat like fishing. You want to provide enough information as to be a tempting bait. If you have the right bait, they will strike, want to print your article. Just make sure you provide enough information so whoever is reading your email knows not only what you are talking about but also that you know what you are talking about.

How to write – This is going to depend a great deal on your own writing style and personality as well as the subject you are writing about. Knowing your reading audience will help you here also. You will need to decide if your article is to be a Tutorial, a Product Review, a Tips & Tricks type of article or just what. This you should decide before writing the article.

Using Graphics – If the magazine allows you to submit graphics (pictures, charts or whatever) make sure they are of the very best quality. Poor pictures will at best just be deleted and at worse can cause them to discard your entire article. Unless it’s absolutely necessary for the article, I usually try to refrain from graphics simply because many magazines are so particular.

Will you get published? The only way to find out is to try. After all, the worst they can say is NO which means you need to do more preparation and work.

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

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Monday, June 23, 2008

Just some thoughts

For the most part, I usually write about marketing and advertising items that anyone can use. Today however, I want to address primarily those that have listings of any kind in The Hand Made Product Directory. As business owners, all of us are primarily focused on our own businesses. It’s only natural. However, sometimes we develop a bit of tunnel vision that causes us to miss some very profitable sales.

Our main focus is generally on trying to get people to our own web site. Nothing is going to change that. After all, we want those sales. We need those sales.

Let me ask you a question. Have you ever been into a B&M store looking for something but that store didn’t have what you were looking for? Sure you have. We all have. Have you ever had a clerk or store owner say, “I’m sorry we don’t have a pink and purple whatever but I know where you can find that.” What is your impression of that store in general? I know in my case, I am going to be much more inclined to return to that store to purchase items because they really helped me find what I was looking for without me having to travel all over the city.

This same thought pattern holds true for on line shoppers also. We often talk about developing customer loyalty but some times we miss those opportunities to do just that. We plaster the URL of our store all over the place but do we really help our customers and potential customers find what they want? I don’t think we do as much as we could.

Let’s face it, not even Walmart carries everything that everyone wants. It can’t be done. Within the listings of The Hand Made Product Directory, are thousands of stores with thousands of products. Every time someone refers someone to the directory, the chances are very good that shopper is going to find what they want. It may not be from your store but guess who they are going to remember as the one who helped them find what they wanted. The person helping them find it. When they do want something you carry, who do you think is going to be the first store they are going to look in?

If everyone listed in the directory were to tell their friends, family members, coworkers and others about the directory, think how may more people would be coming through the store fronts of those listed in the directory. This equated into an awful lot of more customers who just might find your store to be the one they shop in. Also, think about all the positive PR you would be doing for your own store.

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

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Thursday, June 19, 2008

Watch Those Drop Down Boxes

Those that visit the directory often will notice that we have made a little change to the Home Page of the directory. The reasoning for this action was based on some information that came to our attention just a couple of days ago. Now this is going to be of special interest to all our readers that have their own web sites. It seems that Google and several of the other big search engines are now penalizing web sites that use Drop Down windows on their web pages in relationship to page rank. They are now considering these as hidden text now. I don’t know their rational for this but in my opinion, it’s just plain stupid.

This could have significant ramifications for many web sites who haven’t heard about this yet. I can’t help but wonder how web sites that have hundreds of categories or departments will handle this. It will require a major rework of their web pages. It is probably also going to make for some very unusual web pages. We still have a significant amount of work to do throughout the directory ourselves yet.

It really irritates me that all us small web sites are held hostage by these big search engine bullies but I don’t see what we can do about it. The types of games these search engines play is one of the reasons The Hand Made Product Directory keeps things so simple on the site. Neither do we complicate it for potential customers to find stores nor do we manipulate them by showing them only what we consider they should see. Hopefully, one of these days, people are going to wake up and tell these big entities to take a flying leap. However, I’m not sure I’ll live long enough to see this.

Shopping is more fun when you find incredible quality at incredible prices! Thousands Of Stores To Shop From

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

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Wednesday, June 18, 2008

Writing your store and product descriptions

I need to bring up a rather sore subject with some on line sellers so I will keep this very short. It’s the problem of the unbelievably poor descriptions some sellers write for their products and their store in general. Obviously running The Hand Made Product Directory, I see an awful lot of store and product descriptions. Some are pretty fair, some are really good but unfortunately many of them are very poorly written. A store or product description should be written like you would write an ad because in both cases they really are just that.

Far too many times these descriptions are written from the store owner’s perspective and not from the customers. That is the way the customer is going to see it.

There should be three parts to each ad (store description or product description).

- A header which really draws the readers attention. Use motivational trigger words.

- A description which not only describes the product or your store but also contains as many keywords or tags as is feasibly and practically possible and finally. This is how items are found in search engines.

- A a call to action. You want the reader to act on what they have just read. Buy Now, Act Today, Visit Us Now

There are a lot of better written and more detailed explanations about this all over the net which you can search out and read. You might just find that by doing some work on your scripts may have a significant impact on your sales.

Shopping is more fun when you find incredible quality at incredible prices! Thousands Of Stores To Shop From

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

Tuesday, June 17, 2008

A New Way To Advertise In Your Blogs

Sometimes an advertising concept is dropped right in your lap. That is what happened today. We have been receiving a number of requests from readers on how they wish we had some new ideas about ways to advertise in their blogs. Here is one that just may be the solution for many bloggers.

http://www.maxblogpress.com/plugins/msa/

Shopping is more fun when you find incredible quality at incredible prices! Thousands Of Stores To Shop From

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

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Monday, June 16, 2008

Selling In Other Countries

For many sellers the concept of selling their products to customers in other countries than the one they are located in is rather a scary proposition. We have all heard the stories about delivery problems, high shipping costs and other not so pleasant problems. It is a bit more involved when selling outside of your own country but considering the possible gain, it might be worth your consideration.

For those that live in the US, the buying power of customers in other countries makes products produced in the US very attractive. Unfortunately, with the increased business can comes increased headaches. Increased delivery times and costs are one of the biggest. We may live in a world of instant communications but when it comes to delivering physical merchandise, things still seem to move at a snails pace. Considering the fact that each country has its own custom’s and importing regulations, some of which can be very restrictive, it really pays to do ones homework prior to selling in other countries.

As an example, let me use one of our companies, DM Production and Sales. DMPS sells Country Rustic & Primitive home décor. Most of it being produced from reclaimed and recycled lumber and wood obtained from Historical Property Restoration Projects. Doesn’t sound like that would create a problem does it. You couldn’t be more incorrect.

Most countries have very complicated regulations about importing wood products of any kind but even more restrictive ones for what is considered Raw Wood & Lumber. It just so happens that this is the category that our products fall into. Without going into all the details, let me simply say that all in all, for us, it just isn’t financially worth it to sell and ship to other countries. Many other products have restrictions on them that the seller must be aware of.

Every seller has to weigh the costs before they begin selling in other countries but if the figures work out for you as a seller, it isn’t unrealistic to see a very significant increase in your sales by opening up to other countries. Initially it may seem a little intimidating but after your first few sales, you will see that there really is only a couple of more steps involved and the rewards are usually more than worth the extra effort.

Shopping is more fun when you find incredible quality at incredible prices! Thousands Of Stores To Shop From

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

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Thursday, June 12, 2008

Turn Your Competitors into Your Sales Force

After giving a speech to a business group yesterday, I was reminded by one of the participants of an unexpected benefit of finding a safe little market niche. Many established businesses that you might normally think of as your competitors can become your sales force.

Find a niche that is a part of the market that established businesses don't really want to serve. The customers may be too small for their operation, or serving them may be just too inefficient for their size. I have seen this recently in new law practices, landscapers, healthcare, web design, food distributors, etc., etc. Look for needs to serve not just in customers, but also in the businesses already established in the market.

What seems like crumbs to them can become your feast. Actively market to them. You will make them look good, as they will have an easy referral outlet for business that does not fit their model. That keeps them looking like a good guy to their referral sources.

Shopping is more fun when you find incredible quality at incredible prices! Thousands Of Stores To Shop From

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

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