Tuesday, August 12, 2008

Creators' Beat

For those that create and sell Art, Ceramics & Potters, Glass & Stained Glass and the Woodworking crafts we have some good news.


It is very unusual that as president and CEO of our company I write anything about how we make decisions or why we do what we do at our company but because of the importance of what I am about to announce, don’t worry it’s good news, I felt a complete explanation would go a long way in answering all the questions I know will arise. It would also probably significantly reduce the emails I get. I have to apologize in advance for the length of this but it is necessary.

For many weeks now we at New Creations Consulting, LLC the parent company of The Hand Made Product Directory and other web sites, have been working, designing and testing a new element to the family of services we offer. For many months we have been receiving inquiries from a significant group of store owners who were looking for another viable venue to market and sell their products. The overwhelming majority of these requests have been from those selling items that come under the categories of Art, Ceramics & Pottery, Glass & Stained Glass and the Woodworking Crafts.

What these folks were looking for was something different than the normal venues that are usually seen online. They didn’t want to abandon their existing stores but wanted something a little more specialized that actually helped them market their creations. As we all are aware, the vast majority of selling venues only provide the selling platform and do very little to no advertising and marketing. Their normal thinking in this area is that it is the store owner responsibility to being in all their own business and customers. Some talk like they are doing otherwise but in reality they aren’t.

Based on our conversations and correspondence with store owners combined with the fact that the majority of those interested in these types of services mostly fell into some very specific categories, we have developed what we believe is a very viable method to meet these needs. One that we believe is workable from our side and very usable and inexpensive for store owners.

We didn’t want to develop another mass market selling venue like we are all familiar with. What we wanted to do was combine the good points from all the other good venues without the downsides some have. This isn’t easy in that there are many good venues around but the fact that they are reaching out to a very large mixed market they had to design their venues to meet the average needs and services this large group of sellers wanted. As such, it makes it virtually impossible to meet many of the specific need certain store owners needed.

Most of the selling venues we can all think of when we are talking handmade or handcrafted products are very good sites and we are in no way putting them down in any way. They serve a very viable market and provide a very essential group of services. Like I said before, what we wanted to do was take the good elements from all of them and at the same time attempt to meet as many of the specific needs of a specific group of sellers.

Neither do we expect nor did we want to develop an entity that would be an actual competitive entity to these other selling venues. We wanted to develop a venue that would act as a supplement or adjunctive venue to allow certain types of store owner the ability to better market and sell their creations while still pulling sales from their existing online stores.

What we were hearing from store owners was what they wanted in a venue was a combination of a place to sell their creations, a marketing company to assist them in selling their creations, a place where they still maintained physical control of what they made but without all the hassles of maintaining a web site. Add to this they wanted a place that was in tune with their specific niche and the problems involved. Basically what was wanted was a combination of a normal selling venue, a consignment type of venue and a specialized selling venue. Not an easy formula to fill to say the least. Oh, and many had concerns about unwanted items showing up on the venue that didn’t belong and an relatively easy way to submit and list their creations. After putting this all together, it was clear that we had a very complicated prescription to fill.

So with all the above said, here is what we have developed. Like I said before, we are addressing a specific group of sellers and store owners and not the mass handmade or handcrafting market. What we have developed is a selling venue called Creators’ Beat. It is an invitation only site. Only those that create items that fall into the Arts, Ceramic & Pottery, Glass & Stained Glass and Woodworking crafts will be able to show and sell their products at Creators’ Beat. Because of who and where we will be marketing the site, not everyone who applies from these categories will be approved either. Anyone in these categories may request a review but we will be very selective about inclusion on the site.

Our marketing of the site is not only going to be towards the general shopping public but also to additional specific groups and individuals whose specific interests make them likely candidates for purchasing the types of creations shown on the site.

To maintain the quality of Creators’ Beat, the entire store registration and submission process will be handled off line through a special email based set of forms we have developed. Another reason for this is that it eliminates the need for setting up secure sign in forms and systems that would just increase operating costs. It also allows for the human interaction necessary. Our goal is to assist listing stores in the areas of product description and the graphics as well as the other selling aspects. After all, what we all want is to present on line really top notch saleable items. Poor product description and poor photos probably cause more customers to walk away from a sale than any other reason.

Our goal is to draw shoppers who are looking to buy great pieces from talented and creative people. Bells and whistles on a web site will not do this. Being able to find what they want as quickly as possible and buying it as easily as possible will. Having a good search feature and a quick check out is the goal.

A quick word about the check out process. Although I personally am not a big fan of PayPal. It has many issues that I will not get into here, but it is without a doubt the most widely accepted payment processing entity around. Even corporations have accounts with them these days. Anyway, will be starting out using PayPal for payment purposes. We hope within a short time to also add Google Checkout.

Since what we have developed is what might be called Low Tech in today’s plethora of selling venues, it will require more human involvement, labor from our company standpoint. Although there are no registration fees, no listing fees, no setup fees and no monthly maintenance fees we will be charging a 10% commission on all completed sales. We feel that this is very reasonable considering what we are offering.

If you feel your store or creations would be good candidates for inclusion on Creators’ Beat, visit This Page for instructions on how to get started.

David Meier

President, CEO

New Creations Consulting, LLC

Friday, August 8, 2008

60 plus 1 Tips To Generate Website Traffic!

This is a very blatant reprint I ran across but it was so good and so full of ideas that I thought I would pass it along to our readers

60 plus 1 Tips To Generate Website Traffic!

By Jason Green

After seeing so many posts like this in different forums I always said to myself - I can do better than that.

So today I gave it a go :)

Hope you find it useful!

1. Write something great about your niche and email other bloggers to let them know – there’s a good chance they’ll link to you

2. Have a signature link in forums that points to your site

3. Post links to your pages to social bookmarking sites.

4. Leave comments on other people’s blogs and link back to your site (tip: look in the digg upcoming section for blog posts about to get a lot of traffic).

5. Have the opposite opinion on everyone else on a popular topic, providing you can justify it. Everyone will get annoyed and link to you saying your wrong

6. Answer questions on Yahoo Answers - quote your website as the source.

7. Post in Yahoo and Google Groups with a link to your site in your signature

8. Make a 404 page that redirects to your homepage – no point losing visitors

9. Have an opt-in form – trade links with someone else who has an opt in form on your confirmation page

10. Review a product or company – if your review is positive email the company and ask to be featured in their press section. (this has worked really well for me)

11. Write articles and submit them to article directories

12. Write a Press Release and submit it to PRWeb (make sure it is newsworthy)

13. Use PayPerClick Traffic (e.g Adwords, MSN Adcenter, YSM)

14. Add an RSS subscribe button/link in a high profile spot on your site

15. Add a mailing list subscribe form in a high profile spot on your site

16. Add a bookmark this site link in a high profile spot on your site

17. Use a Tell A Friend Script on your site so people can email their friend about an article on your website.

18. Submit a blog to a blog directory

19. Submit you RSS feed to RSS feed directories

20. Mention your website in a post on Craigslist (don’t spam)

21. Optimize the titles of your pages for keywords people will search for

22. Buy links to your site

23. Buy reviews about your site on other people’s site

24. Buy banner space on other websites if you can get a good ROI

25. Send articles to ezine publishers with a link back to your website

26. Do a big viral push for a piece of link bait, post it in forums, social bookmarking sites like digg, email bloggers, and get a few people to vote for you on social bookmarking sites – this little push could start a viral chain reaction!

27. Have a link to your site on community sites like MySpace and FaceBook

28. Use a traffic trading system like BlogRush

29. Purchase misspellings of competitors domains and redirect your site (be careful of trademark infringement)

30. Create a freebie product to give away (ebook, software, whitepaper etc.)

31. Submit your site to the hundreds of free directories – use the viles-silencer list

32. Do a group feature where you get other website owners in your niche to participate – maybe asking them all an opinion on something.

33. Hold a competition for the Top 50 in your niche – 1 month later post the results and let everyone know who featured – watch them link back to say what there position was.

34. Pass out business cards when you go to industry events in your niche

35. If you have a product start an affiliate program and start approaching affiliates

36. Submit videos to video sharing sites like YouTube and Metacafe. Include a link in the description and within the actual video.

37. If you have a product send it to website owners to get reviewed.

38. Look at a big website within your niche and ask to write some guest posts for them

39. Create pages with links to your site on places like Squidoo and Hubpages

40. Place classified Ads on eBay with a link to your website

41. Use an autoresponder on your mailing list to keep people coming back to your site

42. Exchange links with a few related sites in your niche

43. Network! Email other site owners, phone them up, go to industry events and get yourself known. If they know your face they will likely talk about you on their site if you do something interesting.

44. Many forums have a place for you to advertise your site once – find them and do it.

45. Purchase advertising in other people’s mailing lists and newsletters

46. Create an Amazon profile and start submitting reviews

47. Create profiles on MySpace and start networking in groups that are interested in your site’s niche.

48. Conduct a survey and publish the results – make sure you let people know about it.

49. Get your hand on a load of PLR content for your niche. Add a commentary to the top, create a unique title, and post them all to your site – lots of new content and lots of new traffic.

50. Create a cartoon mascot for your site – then hold a competition for someone to create the best game for it – pay the winner a decent amount.

51. Make sure you have a memorable domain name that is short and catchy.

52. Use a well-searched for keyword within your domain name to help rank for that keyword.

53. If you sell a product ask someone else who sells a product to list your product with theirs, and you’ll do the same for them – split commissions on sales.

54. When you write a new article on your site – link to as many blogs as possible – they will likely see your site in their pingbacks, website stats, or Technorati. They will visit your site and possibly subscribe to it and link back at a later date.

55. Get your RSS feed syndicated to different sites like Zimbio and hubpages and Topix.

56. If your site is popular and has quality unique content then apply to get listed in Google’s News search.

57. Create a sitemap and submit it to Google (not great but might help)

58. Use your robots.txt file to stop Google indexing certain directories and pages on your blog (such as archives) to avoid duplicate content issues).

59. Create a couple of small 10 page sites related to your main site. Offer links on these smaller sites in return for links to your main site (this is triangular reciprocal linking).

60. Get yourself known as an expert and get featured in offline magazines, TV and radio stations.

61. Use an auto-translator service to translate your site into other languages – put it in a subdirectory and watch foreign traffic come in.

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

Subscribe To Our Monthly Newsletter

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Saturday, August 2, 2008

Don't forget to also list your products when you list your store in the directory

Many listed store owners in The Hand Made Product Directory are unaware that they can also have a list of their products associated with their store at no cost. If you have an upgraded listing you can get a Store Page. This significantly increases a shoppers likelihood of finding your store since the words used in product titles is often the same as that used in many shoppers searches. A side benefit of having your products listed is since most of the big General Search Engines, Google, Yahoo, MSN, AOL, and many others, spider the directory daily this means that your product titles also end up in these General Search Engines. Your products don’t do not show in your normal listing since your products are going to change because of sales. They show on your store page which will show up in any search for a product you have listed or your store name.

A store can list up to 50 product examples for each store. If you would like to add a list of your products to your current listing, SEND THIS EMAIL, fill in the short form and send it to us. We will get your products listed as soon as possible.

Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

Subscribe To Our Monthly Newsletter

**********************************************************************

Friday, August 1, 2008

The age of social network users

Knowing what the age range of shoppers can be important to a merchant. Since the use of social networking has taken on so much importance these days, I thought our readers might like to know what the usage age ranges are for some of the most popular social networking sites. I will help you when your planning your promotional endeavors in the future. Here is the link to the figures.

http://business.rapleaf.com/company_press_2008_07_29.html


Want To Increase The Traffic To Your Store? Get Listed In The Hand Made Product Directory Today!

Copyright © 1988-2008, The Hand Made Product Directory / New Creations Consulting, LLC

All rights reserved

info@dmpmc.net www.dmpmc.net/THMD

Subscribe To Our Monthly Newsletter

**********************************************************************