Usually I write about items pertinent to on line marketing but every now and then I talk about marketing in the real world of live people. I was at a craft show over the weekend and what I saw there inspired these short thoughts. I say some of the most outrageous display work at this show that I have ever seen. I don’t mean outrageously good but outrageously poor. If I didn’t know better, I would have thought that they had a class prior to the show on how to create the worst display. I would say that about 90% of the displays simply wouldn’t appeal to the shoppers at the show simply because their display theme was wrong and the sales at the show proved it.
A good craft show display fits with the image of your product and the expectations of your target market. A vibrant color in your display may do a great job to draw in a younger crowd. That's great if that's who your craft appeals to. It's not so great if your crafts have a more sophisticated appeal.
Color can also impact the way your crafts appeal to customers when they are up close. You may be tempted to buy a colored canopy because it is on sale, but keep in mind, that color is going to reflect into your craft show booth and impact the way your crafts appear to customers.
If customers are constantly commenting on your great display, you may want to rethink your display. It's great for customers to notice your display at a distance, but by the time they have reached your booth, you want them to notice your crafts and forget about your display. That is unless you want to sell your displays and not your merchandise.
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