Tuesday, July 1, 2008

A simple way to keep tabs on your “Brand”

Knowing what is being said about your “Brand” (company name or whatever) is pretty important as a business owner. You can always spend hours searching the internet or you can do it the easy way. For those who know me, it’s pretty well known that I’m not all that big a fan of most large search engines. I will and do use them even though I think they have far too much control over the internet on the whole to begin with. I learned a long time ago not to cut off my nose to spite my face, as my dad used to say.

Within Google and some other large search engines are free features that are very useful for store owners. Sure, these search engines are gathering information from these free services and features that they use for only God knows what purposes but we might as well use them. If you haven’t heard of Google Alerts, you should start using it. It can save you a whole lot of time in the area of keeping track of your “Brand” on line. It will literally let you know (as often as you want) what actions or comments are taking place on line.

Setting up Google Alerts is very easy so I will not go into how to do it here. The instructions are on line and easy to follow. If you don’t have a Google Account, of course you will need to set one up and then sign up for Google Alerts. Give it a try.

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