Thursday, July 3, 2008

Tracking your Ad Campaigns (Promotions)

As I mentioned the other day, using an promotions calendar is one of the necessities of any business that advertises. I had several emails from store owners asking if there was an actual program that they could purchase for this purposes. There are programs out there but why spend the money. If you use either Outlook or Thunderbird or almost any half way decent email program with a calendar associated with it, you have all you really need. All you have to do is record when you want to have the promotion, probably as a task or event, give it a specific color code and you have your Promotional Calendar.

This may sound really strange coming from someone who is a very detailed oriented person and a confessed workaholic but it seems like far too many people like to turn simple tasks into rocket science and I have never figured out why. Unless they are obsessive compulsive. The same is true with many business activities. Keep them as simple as possible. The less details the less that can go wrong. When you create something, do you deliberately look to add extra steps in the process? Not likely! If anything, you’re looking for ways to reduce the steps, if possible.

Some people think that as a business grows, it just simply has to become more complicated. Yes there certainly is going to be more to do, but it doesn’t have to be more complicated. The basic principles you used to grow your company haven’t all of a sudden become useless. If anything, they now take on even greater importance. It’s kind of like the old saying, “If it isn’t broke, don’t fix it”. One of the biggest advantages about this is that it also reduces the stress level which we all have far too much of today.

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