Friday, May 23, 2008

Are You Viral?

No I’m not asking if you are sick. Although, in a way there are some similarities to having a sickness and what I’m talking about. Viral Marketing. Kind of sounds like I’m marketing an illness but I’m not. Viral Marketing is a specific form of marketing and advertising that can be very effective in increasing sales.

Viral marketing refers to ebooks, special reports, funny emails, etc that can easily get passed around on the web. Probably the reason it was given the name “Viral” was because these things spread very much like a virus in that they are passed from one person to another. One person picks it up the item and passes it on to another and before you know it hundreds and even thousands of copies are floating around out in the vastness of the internet.

When you have added your promotional material to these items, you have all these extra pieces of advertising being seen by all these people and your only expense was the initial creation of the item itself.

Create some of your own and see how quickly traffic floods to your site. To get the most out of this, keep your information helpful. If it isn’t worth passing around, people are just going to delete it. For example, if you sell pre-made scrapbooks (where people can just stick their pictures on the layout and write a few sentences in the journal boxes), you can create a special report on organizing your photos or a Top 10 Tips list on taking better pictures. Include your URL on the cover page and the bottom of each page so people know where to find you.

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