Every now and then I run across an article that I think is really worth passing along to our readers. That’s not saying that there aren’t a lot of good material out there, it’s just that an article has to be really good before I will recommend it. This particular article is written by Kim Gordon and as the link below indicates it is from Entrepreneur.Com. Her article is right on the money for any merchant. Check it out at http://www.entrepreneur.com/marketing/marketingcolumnistkimtgordon/article194170.html
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